Introduces computer-generated boarding passes and automated advance seat selection, greatly improving the boarding process in gate areas. First major U.S. carrier to meet new federal standards reducing flyover noise in airport neighborhoods. Boeing 737 joins fleet.
1984 Delta named one of top 10 companies in book The 100 Best Companies to Work for in America. Delta strengthens ties to regional airline partners through its new Delta Connection program. Begins service to Hawaii. Installs air-to-ground telephones—two wall-mounted phones in cabin of domestic L-1011 jets. Boeing 757 joins fleet.
Nipton Nelson “Nip” Hill is first Delta employee to reach 50 years of active service.
Western Airlines merges with Delta. Delta is now the fourth-largest U.S. carrier and fifth-largest world carrier with new hubs in Los Angeles and Salt Lake City and service to Mexico and Alaska. Transpacific service begins: Atlanta to Portland, Oregon to Tokyo, Japan. MD-88 joins fleet; delivered in MD-82 configuration. Ronald W. Allen becomes Chairman and CEO.
Delta's beloved signature Biscoff cookies added to complimentary snacks served on board to customers..
Delta Fantastic Flyer program for children launches with Dusty the “Delta Air Lion” mascot, kid-friendly meals and a quarterly activity magazine.
Delta introduces onboard recycling: attendants collect aluminum cans on flights into Atlanta, Cincinnati, Dallas/Ft. Worth, Los Angeles and Salt Lake City. Delta, Northwest Airlines and TWA combine reservation systems to form WORLDSPAN Travel Information Services. Delta participates in the Civil Reserve Air Fleet (CRAF) during Desert Storm/Desert Shield from 1990-1991, flying military charters.
Delta purchases substantially all of Pan Am's transatlantic routes and the Pan Am Shuttle, making this the largest acquisition of flights in airline history. Delta becomes a global carrier. Former Pan Am Airbus 310 planes join the fleet. Delta is first to offer MD-11 jet service in U.S.
Celebrates 17 consecutive years as the #1 major U.S. airline for customer service. Fewest passenger complaints from 1975-1991, as ranked by the Department of Transportation. New in-flight technologies include seat-back telephones, live radio news broadcasts; first U.S. airline with moving maps in the cabin showing aircraft’s position and route.
MD-11's now equipped with a personal video monitor at each seat in First Class. Delta Connection is the first program to use regional jets in North America.
Delta returns to profitability in fourth quarter, fiscal year 1995. Introduces Rapid Redemption, the airline industry's first program allowing frequent flyers to instantly redeem mileage for free tickets or upgrades.
Delta named the official airline of the 1996 Centennial Olympic Games. Receives J.D. Power Award for best major carrier for long and short haul flights. Introduces the airline industry’s first seasonal menus. First U.S. airline to ban smoking on all flights worldwide.
Carries the Olympic Flame from Athens, Greece to Los Angeles for 1996 Olympic Torch Relay to Atlanta. Customers can make reservations and purchase tickets via Delta's Web site, SkyLinks. Delta is the first airline to offer in-seat power and live broadcast television programming. Launches Delta Express low-fare airline.