Speed, Safety and Comfort (1929)

Speed, Comfort and Convenience (1935)

Delta Air Lines—The Trans-Southern Route (1935)

The Airline of the South (1944)

None Faster—None Finer—To and Through the South (1948)

Nothing Faster, Nothing Finer—To and Through the South (1950)

Serving the South and the Nation (1951)

Serving __ states and __countries / Serving __ cities and __ countries (1953)

• Variations of this slogan after acquiring international routes from the Delta-C&S merger in 1953, include: “16 states and 7 countries,” “58 cities in 7 countries,” “59 cities and 6 foreign countries”

None Faster, None Finer (1955)

Delta—One of America's Pioneer Scheduled Airlines (1956)

Hospitality and Service from the Heart (late 1950s)

• Frequent quote by C.E. Woolman, describing the type of customer service which defined the "Delta difference." Incorporated as a sub-slogan in Delta ad copy in the late 1950s.

DELTA the airline with the BIG JETS (1959)

DELTA Best Thing That Ever Happened to Air Travel (ca. 1966-1968)

Delta Is Ready When You Are (1968-December 1984)

That's the Delta Spirit

DELTA. The Airline Run by Professionals. (1970)

Delta Is My Airline (1974)

Airlines Are the Same; Only People Make the Difference (1980)

Delta Gets You There (1984-1987); several variations: Delta Will Get You There, Delta Gets You There with Care